Definition of gimmick
English to English noun - a drawback or difficulty that is not readily evident
It sounds good but what's the catch?.
source: WordNet 3.0 - something unspecified whose name is either forgotten or not known
She eased the ball-shaped doodad back into its socket.
There may be some great new gizmo around the corner that you will want to use.
source: WordNet 3.0 - any clever maneuver
He would stoop to any device to win a point.
It was a great sales gimmick.
A cheap promotions gimmick for greedy businessmen.
source: WordNet 3.0
Visual Synonyms 
Nearby Word
gimmick, gamic, gumiik, gnomic, gymnic, gumming, gnomonic, gum ammoniac, gummosis, gneissic, genomics, gemminess, genic, gammoning, gumminess, gnomonics, gemmaceous, gining, gingko, ginkgo
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